This channel is run by Marcus Martinez, a fitness coach specializing in kettlebell and unconventional strength training. His content focuses on mobility, functional movement, and building long-term strength through accessible and effective workouts.
As of June 2025, the channel has over 24,000 subscribers and features a variety of instructional videos, including beginner-friendly kettlebell exercises, warm-up routines, and mobility drills. For example, recent shorts include tutorials on kettlebell cleans and the Deadstart Rotational Clean.
If you’re interested in practical strength training that emphasizes movement quality and longevity, @Strengthbymarcus is a valuable resource.